Privée
/ Overview
Establishing a high-end brand identity rooted in the elegance of a bygone era.
Executive Creative Director: Michael Ceraulo
Product Photography: Alex D.
The Setup
Privée was built on the insight that the market for vintage timepieces and rare, well-made heritage fashion remained an untapped territory largely dominated by male-forward aesthetics. To challenge this, we developed a brand identity that rejected "throwaway" culture in favor of a confident, mid-century attitude. By pairing iconic 1950s female imagery with high-end editorial product photography, we established a visual world that felt as though it had been in operation for decades. While the project launched with select print pieces, the brand primarily lived in the digital space—utilizing blog content, e-commerce, and social media to position Privée as a sophisticated, timeless alternative to modern fast fashion.
